what you'll learn

00

• State of the influencer marketing industry
• What an influencer is and what it isn’t
• Why brands work with influencers

Pre-Work/Orientation

01

• Define your brand values and non-negotiables
• Evaluate your strengths
• Know your target audience
• Consider brand's needs and how those intersect with your business strategy

• Define your brand values and . non-negotiables
• Evaluate your strengths
• Know your target audience
• Consider brand's needs and how those intersect with your business strategy

know what to offer

02

• Dig into your data
• Value your expertise, regardless of following
• Set pricing benchmarks based on outcomes/results you provide
• Build a body of work that demonstrates your capabilities

• Dig into your data
• Value your expertise, regardless of following
• Set pricing benchmarks based on . outcomes/results you provide
• Build a body of work that demonstrates your capabilities

position your value as a partner

03

• Be more visible to brands searching for potential partners
• Evaluate the pros/cons of networks
• Use proactive pitching and reactive response strategies
• Know when it’s appropriate to ask about budget

Get Noticed by Brands

04

• Guide conversations with brands to determine their goals
• Present creative, results-oriented ideas that stand out
• Earn more creative freedom with established brand campaigns
• Build momentum around existing projects

Develop Winning Proposals

05

• Negotiate win-win contracts
• Know when to be flexible with pricing and include value adds
• Set clear expectations, including deliverables and timelines
• Protect yourself and your work

Seal the Deal

06

• Communicate clearly and proactively
• Expect the unexpected
• Make a lasting impression and be a great ambassador
• Deliver what you say you’re going to...and then some

Manage Projects Like a Pro

07

• Revisit previously agreed upon goals
• Know when to share initial results
• Report on qualitative and quantitative ROI
• Develop relevant case studies

Showcase Your Results

08

• Suggest opportunities for improvement
• Provide key learnings and next steps
• Build loyalty and a reputation for your work
• Communicate mutually beneficial ways to work together longer-term

• Suggest opportunities for improvement
• Provide key learnings and next steps
• Build loyalty and a reputation for your work
• Communicate mutually beneficial ways to work together longer- term

Extend the Relationship

What You’ll Get

*If you have successfully completed the Influencer MBA and apply for representation by Wellevation HQ, you'll be given favorable status with regard to our application process. However, you must still meet specific criteria to be accepted. If you are not accepted initially, we will give you detailed feedback on what you need to improve on to be accepted.

Join Us!
Class Starts July 16th
-
Enrollment closes July 1, 2018 at midnight EST.

Bonus Masterclass: Evaluating Audience Growth Strategies with Ashley Rust, Boostagram and TrueInfluencer.io

Bonus Masterclass: Legal Considerations for Influencers with Danielle Liss, Businessese and Hashtag Legal

Bonus Masterclass: Financial Planning and Taxes for Influencers with Cathy Derus, Brightwater Accounting

We’ve designed two program tracks to fit any learning style. With our self study option, you'll get all of our amazing program content and templates to work through at your own pace. We're not holding anything back!

If you choose to join us for the guided 8-week experience starting in July, you’ll also receive personalized feedback from our industry experts, access to a community of other motivated influencers and a defined start/end date for accountability to implement these strategies in time for the busier fall and winter partnership seasons.